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7 months agoIf you make a great song, and Dua Lipa makes a crap song, which one would be featured and added into playlists by Spotify’s algorithms? It’s not a level playing field. It doesn’t promote content that isn’t already popular.
If you make a great song, and Dua Lipa makes a crap song, which one would be featured and added into playlists by Spotify’s algorithms? It’s not a level playing field. It doesn’t promote content that isn’t already popular.
Which is mostly due to Spotify’s playlist and algorithms. Which fall victim to the positive feedback loop issue. Those popular artists are suggested, promoted, and played more frequently so more people hear them and thus play them more. It’s not a level playing ground. It’s a self generating walled garden of artists.
95% of the royalty pool goes to 200000 artists who generate 15% of the content. Sounding less fair the more you look at it.
You mention your discover weekly. Do you know how that algorithm works? It suggests songs that you have not played, that other people who played songs that you played. It’s the same positive feedback loop. It’s songs already popular that it promotes to be played more. Which makes them more popular so it recommends them more. And thus you end up with the most steamed artists only making 15% of the content.
Does it work? Passably. For the majority, mostly generic listeners. Is it a fair way to structure a platform and to dispense payments? No. A great business model however.