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It’s called Chinese Room and it’s exactly what “AI” is. It recombines pieces of data into “answers” to a “question”, despite not understanding the question, the answer it gives, or the piece sit uses.
It has a very very complex chart of which elements in what combinations need to be in an answer for a question containing which elements in what combinations, but that’s all it does. It just sticks word barf together based on learned patterns with no understanding of words, language, context of meaning.
And to be fair, like always, good marketing is genius stuff.
But it also feels rare. I suspect precisely because C-suite and upper management love to mess with it, so the rote marketing approach gets normalized, which in turn drives all the decent marketing people away.